CI Introduction
CI
Singsong's CI reflects our philosophy of pursuing honesty with the same consistency found in nature.
It represents our commitment to becoming a company that lives in harmony with nature, contributes to a richer and healthier life, and creates value through social responsibility.
Shape
The motif is inspired by the soft curves found in nature, such as leaves and water droplets. It expresses the freshness of nature to provide safe food in consumers' daily lives and to convey the feeling of a friendly, approachable brand.
Color
The Green and Blue color palettes symbolize nature, life, vitality, hope, freshness, trust, and safety.
- Pantone 390 C
Cyan 35% Yellow 100% - Pantone 356 C
Cyan 100% Yellow 100% Black 35% - Pantone 390 C
Cyan 35% Yellow 100%
Font
The concise and sophisticated font, with its emphasis on English, reflects our strong determination to leap forward as a company with global competitiveness.
BI
Singsong’s BI is designed for busy professionals and families to enjoy home-cooked meals conveniently and healthily.
Through our slogan “Ready? Eat!” which highlights the advantages of Singsong's instant soups,
we aim to be a brand that brings a smile to our customers' faces through our food.
Singsong's BI primarily uses green, symbolizing safe food and freshness.
It can be applied using the Singsong CI colors.
